In collaboration with Target, we delivered a one-of-a-kind fashion show at The Foundry in Atlanta, GA. Drawing inspiration from the bold patterns and colors of Tabitha’s collection, we immersed guests in her colorful, charismatic world through every design touchpoint. The result was a cultural moment that brought the collection to life, celebrated Tabitha’s voice and transformed the launch into a vibrant, community-driven fashion experience. The event generated millions of social impressions, driving high engagement and fueling early demand across multiple products.