We designed the visual identity for Nike’s partnership with Bronx-based Earl Monroe New Renaissance Basketball School, developing a bold, basketball-inspired logo & custom iconography that captured the spirit of the game while signaling a deeper commitment to student success. The visual identity was brought to life through “Re-Up Day”—a student-focused mental health & wellness experience —bringing programming that prioritized confidence & care. Throughout the day, students and staff were introduced to self-care practices including a customized hip hop yoga class & a meditation session led by HealHaus, leaving them with tools to reset, refocus & show up strong.