Inspired by the idea that perseverance is both a family and creative legacy, we created Familia Tres—brought to life through GENERACIONES, a bold editorial zine and digital hub featuring creatives like Victoria Monét and Shaniqwa Jarvis. The design embraced a fresh, contemporary look using vibrant color, film photography and copper foil accents to deliver a refined, modern-luxury feel. The launch feautured an immersive Hollywood event that reimagined the brand’s legacy through curated storytelling, signature cocktails and a live performance by Victoria Monét.