DELTA | CES
CLIENT
DELTA AIR LINES
ROLE
SENIOR GRAPHIC ART DIRECTOR
AGENCY
TEAM EPIPHANY
CHALLENGE
Leverage Delta’s 100-year anniversary at CES on the world’s biggest tech stage to help shift brand perception from an airline brand to a human-centered, tech-forward experience brand.
EXECUTION
We helped bring to life a fully immersive Centennial experience at the Sphere in Las Vegas, engaging 8,300+ attendees. The journey began at the airport with premium SkyMiles perks, expedited CES badging & a special edition zine. The Sphere was transformed into a Delta branded sunset-inspired environment, setting the stage for an innovative keynote experience led by Ed Bastian. The centerpiece “Keep Climbing” exhibit, designed in the shape of Delta’s logo, featured interactive storytelling, vintage artifacts, an upcycled suitcase crafted from retired aircraft parts & a holographic timeline of Delta logos, while DeltaUnlocks.com announced new brand partnerships. The celebration concluded with an exclusive VIP afterparty at Fontainebleau’s Poodle Room. The campaign drove 25.5B total reach, 28M social reach, 115M paid impressions, and 41M OOH impressions, earning press acclaim as a standout moment at CES.
AIRPORT EXPERIENCE
THE SPHERE
AFTERPARTY
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Partner Agency: Wieden + Kennedy
Creative Director: Jeff Weber
Senior Experiential Art Director: Keith Messinger
Senior Graphic Designer: Olive Duffy
Experiential Designers: Paulina Dvoretskaya, Romy Messak, Troy Mock